Max Musicant is the Founder and Principal of The Musicant Group, an award winning placemaking firm dedicated to "creating places where people feel alive". The firm has pioneered a holistic approach to the creation of place that integrates design, events, and management systems all through the lens of the user experience. Since its inception in 2012, The Musicant Group has transformed places as varied as Class A office buildings to front yards, from urban main streets to suburban strip malls, from block parties to bus stops. Through these projects the firm has demonstrated that community and commercial interests all benefit from more humane, inviting, and lively places for people. He holds an M.B.A. from the Yale School of Management and a B.A. from the University of Wisconsin – Madison.